Before you do anything else, first download and install the free version of Good Keywords, which is at version 3 at the time of writing. This will help you to sort and organize your keyword lists and much more.

Now you can find your keywords.

There’s no getting away from the fact that the right keywords are essential for a profitable pay per click campaign but too many can become unmanageable. While some people have many thousands of keywords, a smaller keyword list is much easier to handle.

You can use Wordtracker’s free keyword tool to get a few keyword suggestions for your chosen market and use these to start off your PPC campaign.

One reason to use Wordtracker’s free keyword tool is that it only returns the top 100 based on your root keyword. Any more than that and you might be overwhelmed with too many keywords.

Something you should note about Wordtracker is that the search counts are not very accurate and are probably something like one eighth of the Google search count. The true search count will only become apparent to you when you test your keywords in a real Google Adwords campaign. It’s not the volume of searches for each keyword that matters so much as how well it converts into sales.

Let’s take the paid surveys niche as an example. By focusing on the obvious phrases like ‘paid survey’ or ‘paid surveys’ you are going to find that 80 – 90% of the sales, traffic and searches are going to come from keywords like that in these smaller markets – the obvious phrases that people search for.

To get started just enter a few of your root keywords such as ‘paid survey’, ‘paid surveys’, ‘online surveys’ ‘get paid to take surveys’ etc. and enter them onto the free Wordtracker Keyword tool. Once you have your lists of keywords copy and paste them into Notepad.

Now organize your keywords.

You need to enter your keyword list into Good Keywords v3 to clean it up and get rid of any duplicate keywords.

Here’s how…

(1)  Have your keyword list open and ready in Notepad.

(2)  Run the Good Keywords v3 software.

(3)  Select the ‘Keyword Manager’ tab.

(4)  Select Add on the Input List section.

(5) Paste your list from Notepad into the ‘Add Keywords’ box that appears.

(6)  Click on Duplicate on the ‘Remove Unwanted’ section to remove duplicates.

7)  Next, go to the ‘Output’ section and select Copy to Clipboard.

(8)  Paste these keywords back into Notepad

(9)  Divide them into groups ready to put them onto Adwords.

Right, you now have a tidy list of keywords but how do you know if they are any good for PPC?

I suppose you could simply start a new PPC campaign to test them out but it might cost you a bit before you know if they are any good. However, there is a much better way to find out which keywords will convert…by spying on your competition!

Discovering your competitors’ keywords is one way that you can manually compile a good list of keywords for your pay per click campaign. After all, they have done all the keyword research and are already making money from it.  You may think that doing this is a little unethical but I can assure you that others will do it to you given a chance.

There is software available that will show you what keywords other people use in their pay per click campaigns, which is a sure way of gathering relevant keywords for your Adwords campaign. Some of it is quite expensive though.

Of course, you can spy on your competitors’  manually if you knew where to start, but it is time-consuming and tedious to say the least, so why not make it easier on yourself?

One piece of software I can recommend that will do most of  this for you  is Affiliate Espionage created by a PPC . This will expose your competitors’ profitable PPC campaigns very easily.

• Compiles keywords an advertiser is bidding on,
• Identifies which affiliate networks they are using,
• Identifies if they are affiliates or not,
• Locates other sites the competition owns
• and so much more..

The good thing is that it’s very inexpensive compared to other keyword spy tools but still delivers good results. If you want a shortcut to getting the best keywords for your Adwords campaigns then it could be just the thing you need.

Find out more about Affiliate Espionage here:

http://digitalzips.com/goto/affiliateespionage/

With Xtreme Conversions there is no longer any excuse for wasting lots of money on useless keywords. It will show you which ones made money and which ones didn’t. All you need to do then is keep the best keywords and dramatically improve your PPC campaign returns.

Xtreme Conversions is keyword tracking software that will tell you EXACTLY which keyword phrases are making sales for you instead of wasting money on keywords that LOSE you money.

Xtreme Conversions will show you what keywords people use to find your landing page and more importantly, which ones produce sales. This will make the keywords for your PPC campaigns more targeted and save you the money you are now wasting on non-profitable keywords.

After that, I got the occasional email from the D4M Team but didn’t really get too excited about it. Let’s be honest, we’ve all seen it before haven’t we? The hype. The build up.

Well, after more than four months of waiting for the doors to open Dynamic 4 Marketing 2 is almost ready and they are finally open on August 12th. Anyway, I was pleased to see that all the early birds (like me) got the chance to sneak in a week before anyone else. Good job I signed up then.

Naturally, I took the opportunity to see what was on offer before I parted with any money, to find out if joining Dynamic 4 Marketing was worth it. And, after scrolling down the long sales page all I can say is YES! I spent an hour at least checking out everything on offer, but in the end I realised that I would be missing out on too much good stuff by not signing up.

Honestly, Dynamic4Marketing 2 delivers incredible value. In fact, one software item alone is worth the entire fee but there are many more to be had.

Joining Dynamic4Marketing 2 has given me the chance to get my hands on some incredible software, which I was thinking of buying anyway. Not only that, it would have cost me much more than the one-time join up fee so I would be losing nothing by signing up.

Not only software though, as there is lots of other stuff you can sell at a profit as soon as you join and make money on.

Plus you also get free memberships to other sites where you can grab even more valuable software and products to make money on. Honestly, anyone who decides to take action will make his or her money back in next to no time and be in profit. And you still have access to everything that Dynamic 4 Marketing 2 will be giving you from now on.

Even if you don’t go for the DFM2 membership you can still get free or DFM1 memberships, which still gives you access to some great products. I can’t tell you how much the DFM1 membership costs as I went straight for the DFM2 membership after seeing the incredible stuff in there. It was too good to miss!

After looking at the DFM1 membership downloads there are some great moneymaking products there.But by becoming a DFM2 member you can get all these other goodies as well. Even the free starter membership has some great stuff.

I know you don’t really know me, and what I say might not convince you to have a look. But think about this seriously and consider what you might miss out on if you DON’T take the time to check it out. If you’re struggling to make money then D4M2 could finally set you on the path to lasting internet marketing success.

But,please, don’t just take my word for it, or anyone else’s for that matter.

Just have a look at what’s on offer and make up your own mind.

And don’t buy the full DM42 membership if you can’t afford it just yet. You can still get the free starter membership or the D4M1 and upgrade at a later date if necessary.

As I said, the doors for D4M2 are not open until August 12th but because I am now a member of D4M2 I am allowed to give you a Free starter Membership worth $97 when they finally do. Just click on the link below on that day to get it. You won’t get in before unfortunately.

Dynamic4Marketing $97 Starter membership – FREE ON 12th AUGUST

Once you see what you’ll get I’m sure you will be surprised and delighted.

by Dr. Ralph F. Wilson, Editor, Web Marketing Today

Reprinted from Appendix 2 of this completely revised and rewritten book.

The landing page checklist below is unique in its scope and detail. There is nothing quite like it anywhere. The checklist is designed to help you assess what you have already done and what is left to do on any given landing page. For each item you’ll find the page number where the subject is discussed in Dr. Ralph Wilson’s newly-revised How to Develop a Landing Page (3rd edition, 2008).

This free checklist may make landing page development seem deceptively easy. Yes, it is an extremely helpful and comprehensive list. But success is found not in knowing what to do, but why and how to do it. Landing page development is an art, supplemented and refined by scientific testing. My hope for you is that you learn from some source just how to execute what is outlined here — whether from articles or in seminars, from the excellent MarketingSherpa Landing Page Handbook (2nd edition, 2007, $497, 273 pages), or in the pages of How to Develop a Landing Page (3rd Edition, $29.95, 89 pages). Because if you can put this knowledge to work on your landing pages, you’ll reap many, many times the profit you are currently experiencing.

Note: No single landing page can or should incorporate all these elements. Use only the ones which seem to fit your industry, site, and product or service.

Preliminary Factors

_____  Clarify a single objective for your landing page, avoiding multiple goals. (p. 10)

_____  Budget time and money adequate to producing an excellent landing page. (p. 13)

_____  Prepare a landing page list for your site. (pp. 13-14)

Copywriting Factors

_____  Research current or potential customer base (p. 15)

_____  Write persona profiles on basis of customer research (p. 16)

_____  Define your value proposition or Unique Selling Proposition (USP). (p. 20)

_____  Develop a strong landing page headline. (pp. 21-25)

_____  Ensure strong congruence between the ad (or ad group) and the landing page in wording and graphics (p. 23)

_____  Employ Dynamic Keyword Insertion (DKI) on your landing page to lower the landing page bounce rate. (p. 24)

_____  Focus on customer benefits. (pp. 25-26)

_____  Enhance the customer’s desire. (pp. 26-27)

_____  Create a rationale for the purchase. (p. 27)

_____  Use a problem-solution model. (pp. 27-28)

_____  Highlight features of the product or service. (p. 28)

_____  Anticipate each common objection to the purchase. (p. 28)

_____  Avoid unsupported or unsupportable claims. (p. 26)

_____  Determine appropriate landing page length for your product or service. (pp. 29-31)

_____  Address fears of identity theft and credit card security. (p. 31)

_____  Provide full contact information. (pp. 31-32)

_____  Develop a guarantee in order to add “risk reversal” to your motivators. (pp. 32-33)

_____  Offer a free trial. (pp. 33-34)

_____  Outline your returns policy. (p. 34)

_____  Add trust logos to inspire customer confidence. (p. 34)

_____  Tell your “story” to build trust. (p. 35)

_____  Edit effective testimonials. (pp. 35-36)

_____  Add product reviews to your site. (pp. 36-37)

_____  State your offer clearly. (p. 38)

_____  Offer free shipping. (pp. 38-39)

_____  Include add-on incentives to sweeten the deal. (p. 39)

_____  Employ the principle of scarcity. (pp. 39-40)

_____  Write a strong caption for your call to action or order button. (pp. 40-41)

Design Factors

_____  Survey industry norms for landing page look and feel. (pp. 42-43)

_____  Avoid elements that lower your Quality Score. (pp. 42-33)

_____  Include your “critical elements” above the fold. (pp. 44-46)

_____  Convey feature(s), benefit(s), and/or value(s) through your graphics. (p. 47)

_____  Place the “hero shot” to the left of your text. (p. 47)

_____  Use a caption under your hero shot. (p. 48)

_____  Make your hero shot clickable. (p. 48)

_____  Study click patterns with CrazyEgg. (p. 48)

_____  Use enough photos to answer questions and show functions. (p. 48)

_____  Avoid distracting photos and graphics. (pp. 48-49)

_____  Supply excellent quality product photos. (p. 48)

_____  Place graphic with the shopper’s eyepath in mind. (p. 49)

_____  Use typefaces that are 10 point size or larger. (pp. 49-50)

_____  Avoid the use of italics, underlining (except hyperlinks), centering body face, and unrestrained colored type. (p. 50)

_____  Use a white or very light background. (pp. 50-51)

_____  Limit column width to 50 to 60 characters. (p. 51)

_____  Utilize scanable features such as headlines, subheads, lists, and boldface. (pp. 51-52)

_____  Use a single column format. (p. 52)

_____  Avoid unnecessary outbound links from the landing page. (p. 52)

_____  Avoid clutter, use white space and clean design principles. (pp. 52-53, 59)

_____  Use small windows or dynamically expanding text to answer customer questions. (pp. 53-58)

_____  Don’t require registration before the sale. (p. 58)

_____  Design your order button for appropriate size, color, wording, and placement. (pp. 58-59)

_____  Use audio to engage the customer. (pp. 60-61)

_____  Employ video to enhance the sales process (pp. 61-63)

_____  Acquire avatars or spokespersons to engage the customer. (p. 63)

_____  Ask on lead generation forms only what is needed, omit reset buttons, and include a link to your privacy policy and ”About Us” information. (pp. 63-64)

_____  Provide instant contact tools. (p. 64)

_____  Employ coupons to motivate slow shoppers. (p. 64)

_____  Extend a new offer on your thank you page or e-mail. (p. 64)

Testing

_____  Select and sign up for a testing tool such as Vertster or Google Website Optimizer. (p. 71)

_____  Test the most important landing page elements from the top 10. (pp. 70-71)

_____  Set up an ad tracking system. (p. 72)

_____  Optimize your Google AdWords title and text. (p. 72)

_____  Avoid errors from simultaneously optimizing both ads and landing pages. (p. 73)

_____  Test usability on your landing page and through to the sales confirmation page. (p. 73-74)

_____  Study scrolling behavior using ClickTale. (p. 74)

_____  Analyze and optimize sales paths. (p. 75)

_____  Maintain a journal of test results. (p. 75)

Segmenting and Sales Paths

_____  Segment your visitors. (pp. 77-79)

_____  Develop a sales path for each persona. (p. 79)

Copyright © 2008, Ralph F. Wilson. All rights reserved. This checklist may distributed to individuals electronically so long as there is no change whatsoever to the content, links and graphic, and so long as the copyright statement and permission is left intact. All rights are reserved except as granted in the previous sentence. For any other use contact the author at Web Marketing Today.

But, here’s the problem...

If you do Google Adwords wrong then you can lose money fast.
I have to admit I have lost money on some of my Adwords campaigns but it is all part of the Adwords learning curve.

Bottom line is, Google Adwords can give you a good return on your investment but you must know what you’re doing to be successful.

Here’s the secret to Adwords success.

It always pays to learn from other successful Google Adwords users. That means from someone who knows something you don’t that could put extra money in your pocket.

That’s why I have just bought a new Adwords Guide from a 21 year-old Mexican guy who has managed to build a business that makes him 5-figures every month. And now you can get hold of all his money-making Google AdWords techniques.

In his new ebook, Adwords Profits 2 he takes you by the hand and shows you how to get AdWords clicks for as little as $0.01.

He also shows you…

• Where to find the right kind of products to promote using AdWords.

• How to choose the best keywords for them.

• How to create ads that attract clicks.

• A sneaky call-to-action technique that will greatly improve your CTR.

• Yet another easy way of increasing your CTR that many people don’t use (to their cost).

• How to test your ads, keeping the winners and eliminating the losers.

• How to create a high converting landing page to build your list(he even gives you a free template).

• How to drive low cost and targeted traffic to your landing page.

• The easy way to beat the minimum bids to get cheap clicks.

• Why you must build an opt-in list – And how.

• How to make money from PLR and MMR products using Adwords.

• How to create your own product in just one day.

The key point is this…

He gives you some great ways on how to use Adwords to make money. What’s more, the low-cost, low-risk nature of his method ensures you won’t lose much money even if you do make mistakes. In fact mistakes could cost you less than 5 bucks. Who wouldn’t jump at the chance to save money on Google Adwords like this?

But here’s the most important part…

I’m sure you’ll agree that building a strong and financially rewarding internet business is one of your main goals. And you probably know also that you must be building an opt-in list if you want to have a solid business foundation. Well, in Adwords Profits 2, as well as learning how to make money from Adwords you will also learn how to use it to build an opt-in list which in the long run will bring in even more money.

Simply put, using the power of Adwords he gives you a low-cost, low-risk way to build a business that will make you 5-figures every month. Imagine what that kind of income will do for your bank balance.

In a nutshell, if you’re looking for a way to build a stable business on the Internet without spending a lot of money, then this is it. Using his methods you can quickly set up an online money making business with minimum effort and minimum expenditure on your part.

Bottom line is, if you follow the advice in Adwords Profits 2 then you will make more money and create the foundations of a rewarding internet business into the bargain.

Ask yourself these questions...

Do you want to go on blindly wasting more money with Adwords?

… Or do you want to start making money from Adwords?

The good news is you can get Adwords Profits 2 right now at a special launch price at Adwords Profits 2

P.S. I am going to implement the great ideas I got from Adwords Profits 2 right now.