You have been busy working for many months on a internet marketing product that you are certain will be a surefire success. You have carefully tested it out and it looks just great.

All you have to do now is launch it to your target market and sit back while hordes of eager customers come stampeding onto your website to buy it. After all, it is a great product so why shouldn’t you be so confident?

But then disaster strikes. Nobody buys your fantastic product even though you know it’s the best. What’s even worse they buy a competitors product instead, which you know for a fact is not a patch on yours.

Really frustrating after all the hard work and time you put into it.

So what was it that made people decide to buy an inferior product from the competition instead of you? Is it because they are uninformed or just plain stupid? Or was it the sales pitch that convinced them to buy an inferior product?

There are many things that motivate people to choose one product instead of another. They will buy it even it is clearly not the better of the two and not even the best value for money.

People are mentally wired to respond to certain emotional cues. When the triggers for these emotions are triggered through marketing campaigns or other efforts, people will act.

They buy because:

• They have real needs – People buy products and services to fulfill real needs such as food, shelter, clothing and the basic requirements of life.
• They have perceived needs – Some products appeal to people by targeting their perceived needs. They push their emotional buttons and make them believe they cannot manage without the product in their homes or offices.
• They have wants and desires – Buyers are also highly influenced by products that appeal to their personal desires. When product A offers good value and quality but product B satisfies a deep desire, in many cases they will choose product B over product A.

For many internet marketing products in general most people buy because they think they will show them:

• How to make lots of money – to ease their financial troubles or get them the things they desire most.
• In the shortest time possible – because most people are impatient.
• With the least amount of work – because most people hate hard work.

So if an internet marketing product offers them the opportunity to get more money with which to have a better life and more time to enjoy it then to them it is just what they need – and who can blame them?

If you can’t convince them that your product will do all this for them they will find one that does, or at least promises to. That is why so many people fall for the get-rich-quick type of products because they promise all this.

Overcoming the logical mind of your potential customer and appealing to their emotions is just one of the tools used by marketing experts. They have many techniques that will make a poor or average product into an incredible seller.

Once you understand what really motivates people to buy an internet marketing product you will then be able to talk to your own target market far better and make more sales.

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If you would like to increase your online sales, it’s a great idea to start an affiliate program.

Why is this so important? Because with your own affiliate program, you will get other people to do most of your promoting for you. With affiliate partners on board you will multiply all your sales efforts with the result that everyone benefits.

You get vastly increased sales and your affiliate partners make money too. You might think that paying affiliates a percentage of each sale will mean you making less profit but the opposite is actually true. Would you rather have 50% of 100 sales made by your affiliates or 100% of a few sales you made yourself? Thought so.

When they help to generate sales, you get paid and they get the commission. Most internet users and business owners see affiliate programs as a win-win situation and they are.

Should you let anyone join your affiliate program?

You might be asking if it matters who you let into your affiliate program.

Although affiliate programs are a great way of increasing sales and thus making more profit, you have to be careful because some affiliate programs are not suitable for everyone who wants to join.

Some would advocate letting anyone interested join the program but others have tighter rules and limitations. It all depends on what you are selling and who wants to promote it for you.

If you are just starting out you can’t afford to be too fussy, but you’ll still need to use sound judgment. It might not be wise to accept an affiliate that has questionable videos, picture, or content on their website. In most circumstances, it’s common sense to avoid websites that use excessive bad language or have pornographic videos and pictures on them.

What information should your affiliates provide?

It’s not always necessary to create a detailed application form for interested applicants to complete. If you use a third-party affiliate-hosting site, you may need to make a special note to the administrator.

These websites often have their own standard applications. If your brand image is very important, get the name of the website your links, banners, company name, and products will be displayed on. Make sure it is consistent with your views and company image before you approve their application.

This is very important if your company name or products are linked-to on the website.

You have your reputation to protect after all.

Don’t be afraid to reject some applicants.

You might not want to let just anyone into your affiliate program. With that said, rejecting an applicant might be easier than doing it. You may feel bad for the applicant but you are running a business not a charity.

If it will make you feel better, offer a brief explanation. If the applicant is on the right track, but not there, provide a few tips. Encourage them to implement these tips and then reapply for the program.

Don’t expect to see results from your affiliates immediately.

If you set about selling a product or a service, you already know that it takes time to get it created and launched. It might have taken you months to write that book, proofread, and edit it. After all that, you then had to design a cover and upload your sales page to the web.

If you are new to all this you probably launched your product before deciding on starting an affiliate program for it.

You will then have realized that just because a product or website is online, it doesn’t mean people will find it. It’s the same with your affiliate program. It may take applicants some time to find out about the affiliate opportunity you are offering. It may take even longer for them to generate sales for you.

It takes a little patience so never give up on an affiliate program before you’ve given it every chance to succeed If after that point, you are still losing money, it’s time to call it quits on that particular project.

Make sure to invest time in your affiliates.

Whether it be a consistent top performer or a new affiliate who looks promising, keep in touch with them via email with tips and suggestions on how to improve sales. Make it easy for them to promote your product by providing them with good sales materials, and reward those who do especially well as an incentive to do even better.

This will encourage your affiliates to actively promote your company and products, and reward them for a job well done. Always be available or hire an affiliate manager to take questions, complaints, and suggestions. A happy affiliate will do the most for your company and your bottom line will improve accordingly.

There are many ways to run your own affiliate program but never forget the ultimate aim.

Your affiliate program is there to promote your company or the products you sell.

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Let me guess…

You have a hard drive full of PLR or Resale Rights products and you’ve been looking for a way to get them off your computer and onto the web making you money.

Good idea but you then ask yourself… where do I begin?

I know exactly how you feel. Most of us have been there and the unlucky ones still are. Getting a new product ready to market is not that easy.

On the face of it you just need to create a sales site that will handle payments and automate the delivery of your product. But there are more pieces to a good sales system than most people realize.

There are so many things to think about…

• Will your sales page convert?
• How can you test it?
• How do you set up a payment processor?
• How do you set up a back-end product – or a One-Time Offer?
• How do you protect your downloads?

And if you do finally make sales do you have a way to automatically add your new customers to your list so that you can sell some more stuff to them? After all, a list full of buyers is worth far more than a list of freebie seekers.

The trouble is, at the start you probably won’t have a HUGE, responsive list to promote your products to so to speed things up you need to get some affiliates on board to promote for you.

There’s no getting away from the fact that recruiting affiliates is the best way to leverage your time, and make more lots more money. All the top marketers do it so why not you?

But then you need to know…

• How do you recruit and pay affiliates?
• And what about JV Partners?

All this can be a little overwhelming to say the least!

To do all this complicated stuff you must have some kind of system that will automate the entire sales process and get affiliates and JV’s to promote your products for you.

So what do you actually need to sell digital products?

Of course you can pay a couple of thousand dollars for Mike Filsaime’s Butterfly Marketing script which is a great product but a little pricey for people just getting started. If you do have your own products to sell and can afford it then I highly recommend that you buy it.

But there is an alternative to the Butterfly Marketing script that won’t break the bank and is used by many successful marketers, not just newbies. It can do much of what the Butterfly Marketing script can do but without the high price ticket.

The alternative?

Rapid Action Profits, is an all-in-one marketing system that controls lead capture, split-testing, payment processing, affiliate payment, secure downloads, one-time offers, and much more.

It’s easy to install and set up and you can put it on as many sites as you want after you buy it! You can use it to sell multiple products from one main site or just a single product on its own domain.

Then as your business grows and you start to make money with the help of Rapid Action Profits you can buy low-priced addon modules that extend it even further. Right now major addons such as membership sites are being developed all the time which you can simply plug in and play.

That’s why you need to check out what Rapid Action Profits can do to automate your entire sales process for you.

As an added bonus, Rapid Action Profits is the perfect solution for implementing some of the list building strategies in ‘Get More Buyers’ – which is a great product too.

I have no doubt that you are going to want this the moment you see it… especially when you see the price!

http://rapidactionprofits.com

P.S. If want to see Rapid Action Profits in action then just check out my Web 2.0 Traffic Secrets sales page.

P.P.S. Check out the affiliate link at the bottom of the sales page if you want to earn money too.

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If you’ve spent any amount of time learning about Internet Marketing, you know that eventually you’re going to need your own product. Product creators are at the top of the scale when it comes to income. Affiliate income is nice, but the real paychecks start coming in when you have hundreds to thousands of people directing traffic to your site to buy your offer.

But how do you set up a sales funnel for your product?

It’s all very well having a product to sell but where do you start? There are tons of products out there that teach you how to write your own product, or hire someone to do it. You can throw a stone in any marketing forum and hit a dozen different ghostwriters.

But how many people out there know how to take a finished product and make it sell? What steps do you need to take to ensure that your brainchild doesn’t bite the dust? Even if you don’t have your own product yet and just want to sell PLR products, you still have the problem of trying to find buyers.

You’ll see lots of people telling you how to drive traffic, or deliver special offers, or use e-mail marketing. But what few realize is that all of these components work together to create a product sales funnel. You just get qualified prospects into the start of the funnel and then take them through the process step by step until they eventually buy.

You see, there’s a delicate balance between harassing people and keeping them interested in what you have to offer until they buy. If you’ve ever joined someone’s e-mail list and were annoyed with the volume of e-mail you receive from them, you know what I mean. It’s important to have the right flow to your sales process so you can quickly and effectively turn a person from prospect into customer.

I suppose if you had the time you could figure all this out yourself through testing and tracking, but why bother when someone has already done this for you? This way works no matter what type of product you’re selling – whether it’s a weight loss ebook or a video series on selling products on eBay. Once you discover how it all works, you won’t have to guess any longer about the best way to introduce a product to someone and get them to buy.

To cut a long story short…

As luck would have it, I came across someone who’s worked out which is the best sales process for selling your products online and he’s willing to share it with you too.

Doug Hudiburg of Daily Marketing Ace has outlined step by step how to take that product that is sitting on your hard drive and make it sell.

His Information Marketing Operating System (iMos Treasure Map) is an easy to follow, step by step customizable flow chart that can be adapted to any product. It makes sure that you leave no stone unturned when presenting your product to the public.

Doug has also made four videos to shed some light on how to create your own sales system.

I hate to say this though, it’s gonna cost you to get it.

How much did you say?

Well, would $1 be too much?

Yes, it will only cost you a single dollar and could be one of the best ones you ever spent.

So, if you’re still spinning your wheels in internet marketing sales then get the iMos Treasure Map now while you can.

If you want to know more about increasing your sales then check out the free Integration Marketing ebook by Mark Joyner

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This article will examine what a digital download protection system is used for and why you need one.

For starters, a download protection system is a highly useful piece of software to buy for anyone who is involved in selling digital products. It will stop anyone from discovering the download location for a product and therefore cut down losses to anyone trying to steal from you.

Apart from the major benefit of protecting all your digital downloads from thieves it can fully automate the delivery of digital products so you can be literally be making money while you sleep.

Once it is installed on your website and someone buys something it will automatically verify that it has been paid for before showing the legitimate buyer the download link page. This download link page can be set to expire after a certain amount of time or even after a certain number of downloads so it won’t be available for anyone else to use later.

As an added precaution, it can also automatically send an email to the buyer telling them where they can download their purchase from in case they didn’t see the download page after payment.

An effective digital delivery system should have these features;

1. Verifies the payments.

2. Allows only legitimate purchasers access to your products.

3. Protects your products from digital thieves.

4. Automates the delivery of digital products to make your life easy.

5. Does not cost a fortune.

6. Has a good backend control panel.

So what download protection software is available?

At the moment, I can think of four reasonably-priced programs that are designed to protect your digital downloads, with one of them being a complete sales system for your digital products.

• Download Guard

• SmartDD

• Digital Product Guard

• Rapid Action Profits

A great choice has to be Download Guard because it can do so many things apart from protecting your digital products and delivering them to the buyer. You can view all sorts of stats to help you get a good idea of what is selling well, and what is not.

I don’t own Download Guard but I have heard good reports about it and the support is first-class.

SmartDD

Another great choice for delivering and protecting digital products is SmartDD.

It’s a good alternative to Download Guard if you don’t need all the bells and whistles. It is continually being improved too and the support is excellent. I should know because I bought it.

By the way, you can have a free copy of SmartDD (Lite version) if you sign up to my newsletter.

Rapid Action Profits

This is a superb system because not only will it protect your downloads but is a complete sales system in its own right. You can use it to sell digital products, and much more.

If you have some products with resale rights and ready-made sales pages then Rapid Action Profits is a great way to sell them. All you have to do is change a few bits of code on the products sales page and some settings in the Rapid Action Profits control panel and the job is done.

It allows you to add any number of products and then track sales for each. You can easily change product prices at any time without touching your sales pages again as it is all done behind the scenes via a sophisticated control panel.

You can also give discounts on any of your products and even split-test your sales pages to see which is most effective.

If that’s not enough, you can also use Rapid Action Profits to set up joint ventures with other people to sell your products and give them an automatic commission for each sale.

The support is top-notch and you will find lots of help and advice in the forum, where purchasers of the system hang out.

I bought Rapid Action Profits and I am glad that I did.

Digital Product Guard

Last, but by no means least, is Digital Product Guard, which does the job at a reasonable price for those who can’t afford all the others or don’t need all the extra features.

Whichever digital delivery system you buy, once it is installed and configured on your website you can stop worrying about your product downloads being stolen.

No one will get illegal access to your products any more!

Conclusion:

I hope that you have found this information helpful. If you are selling unprotected digital products from your website then there is every chance that you have had some of them stolen. You have probably been ripped off and lost large amounts of money without even realizing it.

Installing a download protection system is highly effective and affordable, and will pay for itself in no time at all. Every day that you put it off is costing you money. Don’t let the thieves rip you off any more by stopping them in their tracks at source.

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The great thing about selling your own digital products is that they cost very little to produce and have two more great benefits:

First, you don’t have to tie up any of your money in stocking a physical product and incur all the related costs of inventory management.

Second, the product can be delivered almost instantly, which is good for customer satisfaction.

It all sounds good so far but there is a serious downside to selling digital products.

If you sell any digital item that can be downloaded over the internet, such as e-books or software then digital theft should be a major concern for you. Digital theft is a widespread problem for anyone who sells digital information products over the Internet because there is a high probability that your product will be stolen if it is very popular.

It’s not surprising when you think about it because most digital information can be downloaded in seconds from just about anywhere on the planet. If the download page for your product has no protection then all it takes is for someone to be told where to find it and click on the unprotected download link.

Many information product vendors don’t even know that they are losing large amounts of money to digital thieves because they have no download protection system in place to stop them and nothing to track how many times their product has been downloaded and by whom.

Ways that your digital products can be stolen.

One of the first things a thief looks for when trying to get at your downloads is a directory with an obvious name such as ‘downloads’ or something similar.

You might think that simply choosing a hard-to-guess name for your downloads directory will stop people discovering it by trial-and-error methods which is probably true, but still nowhere near secure enough to stop more determined thieves.

One thing you must have in any download directory…

One thing you must have in any download directory is an index.html file. It can be even be an empty file but without it anyone can see a list of all the files in that directory and download the lot!

Can you imagine if someone legitimately bought your digital product and then gave out the download location for your product to all their friends? Once someone who is unscrupulous has the download location of your product then it can be spread around the Internet in seconds!

Then, for every one you sell, there might be many freeloaders reading it too, losing you tons of profit.

So hiding your product in a strangely named and therefore difficult to guess directory is NOT the solution!

And if you think that putting your downloads into a password-protected directory will prevent free access to them then think again. All it takes is for the password to be passed around in forums and other places and there goes your protection.

I suppose you could put your digital products inside a password protected secure membership area, accessible only by those who have paid you for your product first.

Sounds good right?

But, what’s to stop them giving out their login details for anyone else to use?

Answer: NOTHING!

Yet another irritating scenario is when someone deliberately buys your product but with the sole intention of getting a quick refund under your money-back guarantee.

They then have your product for nothing!

There is very little you can do to stop that happening but, thankfully, most buyers are honest so you have to factor this kind of loss into the equation. In fact, having a money-back guarantee will reassure prospective buyers and encourage more sales so it should balance out in the end.

The bottom line is, to protect your digital products from theft, you simply must have a secure download system on your website that allows legitimate purchasers access to your products but nobody else.

Because of the problem of digital theft there are some excellent software scripts that can be quickly installed on your website to protect your downloads. They are not expensive and will pay for themselves very quickly by the money they save you that is now being lost to digital thieves.

From then on you will be saving all the money which you would still be losing to digital thieves, so the initial cost of the software is a price well worth paying.

As soon as you install one of these download protection scripts on your website you can stop worrying about your product downloads being stolen.

No one will get free access to your products anymore!

Conclusion:

I hope that you have found this information helpful. If you are selling unprotected digital products from your website then there is every chance that you have had some of them stolen. You have probably been ripped off and lost large amounts of money without even realizing it.

Installing a download protection system is highly effective and affordable, and will pay for itself in no time at all.

So don’t let the thieves rip you off any more by installing a secure download system that will stop them in their tracks at source.

Every day that you put it off is costing you money.

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