Google Rankings Dropping?
There’s been a lot of debate about the recent Google algorithm change which has seen lots of websites drop dramatically in the search engine rankings and even getting de-indexed altogether. Google seem to be on the warpath and hell-bent on destroying the livelihoods of many website owners.
One thing that is blindingly obvious is that Google is on an ongoing mission to clean up the SERP’s and is taking no prisoners. This means that some of us will be caught in the cross-fire even though we try out best to provide good content.
What this means is a massive drop in earnings for many of us and lots of head scratching on why it has happened, and more importantly, what to do about it.
The trouble is, the new algorithm will consist of a multitude of unknown factors so it’s very difficult to determine what is happening. Is it the number and quality of backlinks to a website, on page SEO, quality of content, too many affiliate ads or what?
One webmaster could have one experience and another could have a completely opposite experience. Their websites might look similar in many respects but they will be different in some critical elements. The only way to find out is to make small changes then see what happens.
Made-for-adsense Sites
I am sure one big reason for Google’s new algo change is due to so many people churning out MFA sites in their thousands, clogging up the index and offering a poor user experience, which is something that Google hates.
Any site that remotely looks like an MFA site is likely to get deindexed or drop like a stone in the rankings. MFA sites looks like they are being hit hard and when found the owner’s adsense account is likely to be banned.
Not only that, when anything like this becomes too saturated it no longer becomes effective anyway.
Sites with Crap Content
I have lost count of the number of blogs I have some across with articles that have been mashed up from various sources and make absolutely no sense. They are so ridiculous they can actually be quite funny to read at times. They will definitely fail any human reviewer however. No one will miss them anyway, apart from the owners.
The thing is, if you want to keep in Google’s good books it’s time to get back to basics and give your website visitors and Google what they really want, good original content, not spun and rehashed nonsense. It’s hard work if you write it all yourself, and the results might not be immediate but it usually pays off in the long term.
When all is said and done, the new Google algorithm will have a lasting impact on many of us. It’s just part of a constantly changing internet and you have to change with it whether you like it or not. Those that don’t will disappear down the internet memory hole forever.
