Internet Marketing Product Launches and the Sound of Crashing Servers
What is it with internet marketing product launches nowadays? Every time a promo email for the latest product launch hits our inbox and we hastily head on over to the sales page (via the affiliate link of course) to see what the fuss is all about we are confronted with…nothing.
It’s becoming a regular occurrence that the servers have once again crashed under the strain of hordes of would-be buyers eager to run their credit card debt up even farther.
If these internet marketing gurus are so far ahead of the game why can’t they get their product launches right? I know it’s probably easier said than done but the so-called experts should have learned a thing or two by now, surely?
To be honest the promo emails are starting to wear a little thin just lately as well. For many, the initial excitement and novelty of internet marketing has worn off and they are getting a little bored with all the hyped-up emails flooding into their inbox, including me.
The strange thing is that some of the bonuses offered by JV partners are often better than the product they are promoting. In fact, I suspect that lots of us buy the newly launched product more for the bonus offered by the affiliate than the product itself.
Makes you wonder if the internet marketing product they are promoting is that good after all, doesn’t it?
Sadly, for some people buying internet marketing products has become something of an addiction. And there’s lots of money to be made from all the desperate buyers out there who need their latest product fix. Many don’t even use the IM products either; they just buy them because it makes them feel like they are doing something.
It reminds me of the gambling phrase ‘going on tilt’ where a losing gambler tries to win back the money they have already lost by becoming more reckless with their bets. They have wasted so much money already that they think just one more purchase might do the trick.
It rarely does.
3 Responses to “Internet Marketing Product Launches and the Sound of Crashing Servers”
Diety on June 10, 2009
What else can be added. I think everybody dreams about such high traffic to crash servers. When it happens once next time they will have twice as many computers envolved. To serve all visitors and count money afterwards.
Diety on June 15, 2009
I don’t think it’s easier said than done. If you’re sending an email to thousends of people at once you should expect a lot of traffic. And you should be prepared for it.
pozycjonowanie on July 23, 2009
I think that the product is important only in generality – it must be good, but there is a lot of good products that never reach the selling success port. That is the truth. Marketing is more important than the product. If marketing is good, people will buy and say: wow, I like it, or wow, I don’t like it. But they will buy it! Without proper marketing few people will say: wow, I like it, I wonder why I haven’t heard a word about this before?