You have been busy working for many months on a internet marketing product that you are certain will be a surefire success. You have carefully tested it out and it looks just great.
All you have to do now is launch it to your target market and sit back while hordes of eager customers come stampeding onto your website to buy it. After all, it is a great product so why shouldn’t you be so confident?
But then disaster strikes. Nobody buys your fantastic product even though you know it’s the best. What’s even worse they buy a competitors product instead, which you know for a fact is not a patch on yours.
Really frustrating after all the hard work and time you put into it.
So what was it that made people decide to buy an inferior product from the competition instead of you? Is it because they are uninformed or just plain stupid? Or was it the sales pitch that convinced them to buy an inferior product?
There are many things that motivate people to choose one product instead of another. They will buy it even it is clearly not the better of the two and not even the best value for money.
People are mentally wired to respond to certain emotional cues. When the triggers for these emotions are triggered through marketing campaigns or other efforts, people will act.
They buy because:
- They have real needs – People buy products and services to fulfill real needs such as food, shelter, clothing and the basic requirements of life.
- They have perceived needs – Some products appeal to people by targeting their perceived needs. They push their emotional buttons and make them believe they cannot manage without the product in their homes or offices.
- They have wants and desires – Buyers are also highly influenced by products that appeal to their personal desires. When product A offers good value and quality but product B satisfies a deep desire, in many cases they will choose product B over product A.
For many internet marketing products in general most people buy because they think they will show them:
- How to make lots of money – to ease their financial troubles or get them the things they desire most.
- In the shortest time possible – because most people are impatient.
- With the least amount of work – because most people hate hard work.
So if an internet marketing product offers them the opportunity to get more money with which to have a better life and more time to enjoy it then to them it is just what they need – and who can blame them?
If you can’t convince them that your product will do all this for them they will find one that does, or at least promises to. That is why so many people fall for the get-rich-quick type of products because they promise all this.
Overcoming the logical mind of your potential customer and appealing to their emotions is just one of the tools used by marketing experts. They have many techniques that will make a poor or average product into an incredible seller.
Once you understand what really motivates people to buy an internet marketing product you will then be able to talk to your own target market far better and make more sales.
{ 2 comments… read them below or add one }
Most often it’s just desires. They’d like to make promised $100 a day or something. Obviously barely anyone can make that much, especialy in this economy so they’re usualy just losing money instead of making it.
I think it’s the mix of 2 things. First marketers make you belive that you need a something to help you. Then they offer you a product for that, promising amazing results. Since you already think you need that, you’ll often buy it because “why not?”